April 22, 2018

Future of Digital Customer Experience – STARTUP AUTOBAHN Meetup & Deep Dives by BASF

Thank you all for being part of our STARTUP AUTOBAHN Plug and Play Meetup on “Future of Digital Customer Experience” by BASF on April 12 in Ludwigshafen which we hope you enjoyed.

  • Julia Quambusch, Digital Innovation Manager at BASF and Sascha Karimpour, Managing Director Plug and Play Germany welcomed the attendees and explained why BASF joined the STARTUP AUTOBAHN initiative and why it is so successful.
  • We had a keynote by Stefan Beck, CIO at BASF
  • Then we listened to 12 great startup pitches in the field ofSmart Pricing, Cryptocurrency Payment, Platforms, API Management, AI for Material Development, Chatbot, Analytics:



Creator of the world’s first blockchain-based B2B ecommerce marketplace. Applying cutting-edge blockchain and AI principles to traditional B2C and B2B marketplace models. Crowdz automates product search & sourcing, accelerates commercial transactions, and streamlines predictive-data analytics in ways that have never been possible before. Based in: Sunnyvale, US

E-bot 7

Brings practical applications of deep learning and AI to your customer service and helps companies achieve greater customer service efficiency.The system analyses inbound messages, sends them to the right department and provides agents with accurate response suggestions which reduces the average handling time and automates repetitive and recurring questions right after integration. The e-bot7 system is based on complex NLP algorithms, which are trained on historical customer service scripts and therefore being constantly optimized during the operational use. Based in: Munich, Germany

Price f(x)

Provides a full suite price management and CPQ SaaS solution. Based on a native cloud architecture, offering broad and flexible support across the entire price management lifecycle, including price strategy, controlling, setting, optimization, and realization.Suitable for B2B and B2C as well as any industry facing the classical but also particular pricing challenges of commercial organizations of any size and geographical location. Based in: Pfaffenhofen, Germany.


Price intelligence & competitor monitor tool that monitors price, promotion and stock in online and offline channels via AI.Analyses price strategies of competitors and distributors in real time and anticipates market changes and sends alerts and personalised reports that inform of all price and stock changes in the sector. Customisable API interfaces all this information with your own systems. Based in: Murcia, Spain


Building the next generation predictive analytics platform to help customers across industries make high-value decisions and improve end-to-end performance. Solutions include commodity price forecasting, purchasing optimization, product mix optimization, capacity optimization, and pricing & promotion optimization. All optimizations are being connected into a single system that delivers the most value to the customers. Based in: San Francisco, US.


AI powered data platform for faster materials and chemicals development. Ingests and understands large-scale data from countless sources, such as patents, research papers, technical reports, and existing databases, and uses state-of-the-art AI to anticipate the behaviour of all materials and chemicals under any relevant conditions.The resulting predictive intelligence helps your organisation hit R&D and manufacturing milestones in half the time. Based in: Redwood City, US


API-based hub which combines multiple external sources of data and various external scoring systems from third-party vendors. Completely on-premise, cross-platform technology that drives results to your mobile, desktop and web apps faster. Scoring engines, social media, payment, banking and eCommerce services, combined in a single platform for various needs and industries. Based in: Warsaw, Poland


Open-source API management and microservice management tool. Powers API Driven Software with many leading products including Kong (Open-Source API Gateway), Galileo (API Analytics), Marketplace (API Hub) and Gelato (Dev Portals).Provides a flexible abstraction layer that securely manages communication between clients and microservices via APIs. Funded by tier 1 VC firms including Index Ventures, Andreesen Horowitz, NEA, CRV, Stanford University, Jeff Bezos (Amazon) and Eric Schmidt (Google). Based in: San Francisco, US


A single universal API that bundles all APIs in just one single SDK and allows a one to many approach in connecting to services. This allows developers to connect up to any service or device they want while coding for only one single integration. All data transformation happens in the CloudRail SDK which is integrated in your application. This means no data privacy concerns, no down-times and no additional single point of failure. Based in: Mannheim, Germany


Reduces procurement costs by constantly scanning the internet for alternative suppliers and products and then automatically obtaining offers from them on a regular basis. Shows suppliers with their current prices, ingredients and production costs of materials, market insights (market participants, sales markets, production capacities etc). Claim to reduce purchasing costs by 14% on average. Based in: Vienna, Germany


Digitization of B2B Sales Process based on a three step SaaS solution – 1.) Customer is specifying its needs 2.) The digital product selector is identifying the best products 3.) Customer directly receives product recommendation. The digital product selector is directly connected to the lead management system which offers access to valuable insights to validate customer requirements and trends. Based in: Düsseldorf, Germany

Pricing Assistant

Tool allowing e-merchants and brands to optimize their pricing strategy and client acquisition. Uses advanced algorithms to match products with those of your competitors in order to send out automatic price changing notifications.Tool tracks all the available information on product pages, including discounted prices, shipping costs, user reviews et cetera. Based in: Paris, France


  • Besides our corporate partners – 3M, DEKRA, EnBW, Freudenberg, John Deere, MANN + HUMMEL, Mitsubishi, Prettl, Sony, Suzuki, Merck, Thermo Fisher Scientific– attended the event in Ludwigshafen.
  • We concluded the Meetup with networking, good food and drinks!
  • See you at our next Meetup on “Industry 4.0” in the HQ of ZF in Friedrichshafen on 15 May. For more reach out to: livia@pnptc.com